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Society for Human Resource Management (Alexandria, Virginia)
The Manager will continually define and articulate the return on investment (ROI) of SHRM’s social network platforms, particularly SHRM Connect, and use existing web analytics (and new metrics where standards do not exist) for evaluating them. He/she will maintain the uniqueness of SHRM Connect, and increase its value proportion (vis-à-vis competitor social sites such as LinkedIn and Facebook) by developing a strategy for increasing traffic and usage, and ensuring that SHRM Connect remains a vital source of membership retention, membership satisfaction, and revenue potential. He/she will work with the PR Social Media Manager (in External Relations) to monitor external HR communities and to develop a strategy to help generate increased interest in and traffic to SHRM Connect.
EDUCATION and/or EXPERIENCE:
• Four-year college degree required in communications, marketing, analytics, strategy, social sciences, business or related field.
• Technical knowledge of the Internet and social networking programs a plus. Understanding of basic Web 2.0 principles, ability to interpret web metrics, and some degree of technological savvy are also a plus.
• At least three years experience preferred working in association/membership organization environment, and interacting within a membership culture or subgroup.
Candidates should apply via: http://www.shrm.jobs
The Society for Human Resource Management is an equal opportunity employer (M/F/D/V).
No Relocation authorized for this position.