This WEDNESDAY, OCTOBER 20 beginning at 8am (for test drives!), Join Social Media Club-DC at Busboys and Poets for an exclusive opportunity to hear about Ford’s upcoming next move — electric vehicles — and to learn more about the social media efforts that Ford will unfold as an integral part of the company’s marketing strategy.
Social Media Breakfast guests will participate in a brainstorm session with Ford’s Dan Pierce and will get to be the first to take a spin in one of Ford’s prototype electric vehicles!
Details of what we have in store
- 8am: Electric vehicles test drive opportunities before the doors open
- Ford discusses the importance of social media in its marketing
- Brainstorm and feedback session with SMCC members and Dan Pierce
- Ford digs deeper into its social media outlook
- 9:30am: More test drive opportunities following the event
Meet our speaker: Dan Pierce
Dan Pierce manages environmental communications at Ford Motor Company. In this role, he raises awareness for Ford’s Blueprint for Sustainability; the company’s plan to build great products, a strong business and a better world. A major part of the company’s sustainability plan is the development of electric vehicles.
Since joining Ford, Pierce has been working with the product development teams on educating consumers on the five electrified vehicles Ford will launch over the next three years. These vehicles include the Ford Transit Connect Electric (2010), Ford Focus Electric (2011), two next generation hybrid vehicles (2012) and a Plug-In Hybrid vehicle (2012).
Outside of electric vehicles, Pierce works closely with Ford researchers on the company’s efforts to use recycled or biomaterials materials within its vehicles. Ford’s vehicles are more than 85 percent recyclable due to the use of soy foam in seat cushions as well as recycled threads and cloth inside the car.
A special thanks to Busboys and Poets, the OFFICIAL venue of Social Media Breakfast DC!
Busboys and Poets is a restaurant, bookstore, fair trade market and gathering place where people can discuss issues of social justice and peace. Each Busboys and Poets location should enhance the community — allowing us to bring together a diverse clientele reflective of the surrounding neighborhoods. Busboys and Poets creates an environment where shared conversations over food and drink allow the progressive, artistic and literary communities to dialogue, educate and interact. Follow them on Twitter and declare your love on Facebook.
Now, the moment you’ve all been waiting for…
Want to get more involved?
If you or your company is interested in sponsoring any one of our monthly breakfast events, please let us know. Email us at socialmediaclubDC [at] gmail [dot] com or send a tweet to @smcdc. Thank you in advance!