May Social Media Breakfast-DC: Meet the speakers

May Social Media Breakfast is in just two weeks! Click below to register and read on to learn more about our panel of speakers who will be sharing their perspectives on the changing landscape of communications and their thoughts on what current and aspiring professionals need to do to thrive in the industry. Their experiences as senior executives and young professionals are proof that as long as you are willing to learn and adjust, time and age are relative with social media.

Join us at Busboys and Poets (14th and V — U Street Metro) on WEDNESDAY, May 19, 2010 at 8:30am

Register for Social Media Breakfast DC -- May2010 in Washington, DC    on Eventbrite

Meet the panelists

Jack Macleod – Vice President Sales, New Media Strategies

Macleod has been at the forefront of industry innovations such as performance-based advertising, online video and rich media, and social media marketing and measurement. He has established some of the largest partnerships between NMS and clients such as CBS and ABC Family, Sprint Xohm Wi-Max, and several large Washington, DC based trade associations. Prior to joining NMS, Macleod was a top producing sales executive who tapped into new markets for Macleod started his career conducting grassroots campaigns on telecommunications issues for in the public affairs practice of Ogilvy Public Relations Worldwide in Washington, DC. Over the course of his career, he has focused on helping clients capitalize on next generation digital marketing platforms while building sales teams that translate this passion into sustainable revenue growth.

Mitzi Emrich – Vice President Public Affairs, Edelman Digital

Emrich combines her expertise in public affairs and digital communications to help clients integrate social media and online engagement into traditional public relations initiatives. She joined Edelman in 2008 to help clients build strategic online campaigns focused on issues management and sustainability. Emrich has worked with the agency’s diverse client roster to build digital campaigns aimed at decision-makers, influencers and consumers for clients including Walmart, Monsanto, Microsoft, and Norfolk Southern. Prior to joining Edelman, she served as a division manager at a global communications consultancy where she designed and implemented strategic programs to garner political and public support for controversial development proposals in the energy, utilities, and transportation industries.

Meghan Sager – Senior Online Analyst, New Media Strategies

Sager joined NMS on August 2009. She uses her research, marketing and web knowledge to promote and protect the brands of a diverse roster of clients. Prior to joining NMS, Sager worked for a boutique public relations firm in DC where she was responsible for media outreach, assisting with event media logistics and creating media interview opportunities for military, commercial and nonprofit clients. Sager sits on the Board for Washington Women in Public Relations as Marketing and Communications Co-Chair. She has been featured on numerous industry blogs and in PRWeek; her expertise has garnered national media attention for clients in publications including Entrepreneur Magazine, The Washington Post and Men’s Fitness Magazine.

Kate Marshall – Account Supervisor Digital Public Affairs, Edelman Digital

Marshall joined Edelman in June 2006. Her areas of expertise include account management, influencer engagement and Web site creation management. Marshall develops digital communication strategies for a number of sustainability-focused clients, providing counsel on blogger engagement, the use of Facebook, Twitter and other social media platforms, and more. She has worked with over two dozen clients in industries ranging from finance to healthcare and agriculture to transportation. In addition to her client work, Marshall helped develop the curriculum for the first Edelman Digital 101 at The University of Georgia in March 2008, and helps manage the digital communication training efforts throughout Edelman’s Washington, DC office. Prior to joining Edelman, she worked as a writer and editor at an e-learning firm in Alexandria, Va. and a public affairs intern at the Voice of America in Washington, DC.

Now, the moment you’ve all been waiting for…

Register for Social Media Breakfast DC -- May2010 in Washington, DC   on Eventbrite

Thanks to Busboys and Poets – The OFFICIAL venue of Social Media Breakfast DC!

Busboys and Poets is a restaurant, bookstore, fair trade market and gathering place where people can discuss issues of social justice and peace. Each Busboys and Poets location should enhance the community — allowing us to bring together a diverse clientele reflective of the surrounding neighborhoods. Busboys and Poets creates an environment where shared conversations over food and drink allow the progressive, artistic and literary communities to dialogue, educate and interact. Follow them on Twitter and declare your love on Facebook.

A special thanks to our event partner:

New Media Strategies is the industry pioneer and market leader in social media marketing and measurement. NMS leverages the power of social media to give our clients a respected and influential voice in that conversation. Now celebrating its 10th year of growth and social media excellence, New Media Strategies has a record unmatched by any other firm: more than 1500 word of mouth campaigns in more than 60 different industries; unparalleled experience in this fast moving industry that gives NMS clients a distinct competitive advantage in the marketplace.Founded in 1999 by former pollster Pete Snyder, who currently serves as CEO and was named one of the Best Bosses in America by Fortune Small Business, New Media Strategies has played a leading role in defining social media marketing, metrics and best practices. Based in Arlington, Virginia, New Media Strategies has been heralded as a “pioneer in consumer communications” by the Washington Post. NMS’ influence on the industry has even changed the jargon of Web 2.0 according to Wired Magazine.

Want to get more involved?

Leave a comment, send an email to socialmediaclubdc [at] gmail [dot] com, or send a tweet to @smcdc using the #SMBDC if you wish to be a “Head of Table” at any of our breakfast events. Essentially, you will be volunteering to ignite conversation at your table and let others pick your brain during the Breakfast. And don’t worry, we don’t mean this literally.

And as always, If you or your company are interested in sponsoring any one of our monthly breakfast events, please let us know. Email us at socialmediaclubDC [at] gmail [dot] com or send a tweet to @smcdc. Thank you in advance!

Flickr user daquellamanera


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