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Event Recap: Start Your Engines-Smart Social For Startups

Guest post by: Liz Glomb, DC Events Committee Member

Despite the sleet and rain that came pouring down from the skys that night, a very large number of folks braved the elements and made it out the Smart Social for Startups SMC-DC event at the DC headquarters for LivingSocial on March 30, 2011. Attendees were greeted with snacks, a phenomenal venue, and an excellent panel full of some of the great minds behind some of the local start-ups. The event’s purpose was to see how the speakers leveraged the power of social media to connect with the community and promote their products and services.

Speakers for the event included Munish Gandhi (@munishgandhi, Founder of who served as moderator for the event, Peter LaMotte (@PeterLamotte, President of GeniusRocket), Chris Golden (@ChrisGolden, Co-Founder of, and Maire Griffin (Director of Communications @LivingSocial).

The topic for the event was centered around how start-up companies have used social media to get going, and how they continuously use it to their advantage. The start-up scene, especially in Washington, D.C., has never been so active. The D.C. metro area has become the home of several companies that have now grown internationally, as well as countless other smaller, creative businesses that are spurring innovation, creating solutions and improving lives in all sorts of ways.
The panel produced a very lively conversation which brought up many interesting points, and after an hour of a great discussion, here are a few of the highlights as seen through the manytweets from the night:

  • Let your strategy evolve. It leaves room for innovation. Be ahead of the curve. (MyImpact)
  • It’s easy for a company to set up a contest. It’s hard for a company to find content that represents its brand. (Peter Lamotte)
  • The Culture of your company will dictate your social media strategy. (LivingSocial)
  • Jumping right into social media with no strategy or process isn’t always a good thing. Take Baby Steps. It will help you steer a better ship. Figure out what goes on which platform.
  • The things that you tweet, you cannot put on Facebook. The things that you put on Facebook, you cannot tweet.
  • Be Transparent and Be Honest
  • “The Internet Never Forgets” (Peter Lamotte)
  • Do not overlook the importance of transparency and storytelling in social media.
  • There are more important metrics to a company than just social media.
  • Facebook updates and tweets take viewers away from your website. Make sure to loop them back in. (Peter Lamotte)

And that’s the recap for the “Start Your Engines: Smart Social For Startups” SMCDC event. MANY thanks to LivingSocial DC for being such great hosts to our members and eventgoers. Another thank you goes out to our moderator and panelists for their great insights,conversations, and humor. For more information about the Social Media Club DC and other events, please follow the conversation on Twitter (@smcdc) and “like” us on Facebook.


October 2010 Social Media Breakfast: Meet Ford’s Dan Pierce

This WEDNESDAY, OCTOBER 20 beginning at 8am (for test drives!), Join Social Media Club-DC at Busboys and Poets for an exclusive opportunity to hear about Ford’s upcoming next move — electric vehicles — and to learn more about the social media efforts that Ford will unfold as an integral part of the company’s marketing strategy.

Social Media Breakfast guests will participate in a brainstorm session with Ford’s Dan Pierce and will get to be the first to take a spin in one of Ford’s prototype electric vehicles!

See you at Busboys and Poets (14th and V — U Street Metro) this WEDNESDAY, October 20, 2010.

Register for October 2010 Social Media Breakfast-DC: The role of electric vehicles in Ford's future in Washington, DC  on Eventbrite

Details of what we have in store

  • 8am: Electric vehicles test drive opportunities before the doors open
  • 8:30am:
    • Ford discusses the importance of social media in its marketing
    • Brainstorm and feedback session with SMCC members and Dan Pierce
    • Ford digs deeper into its social media outlook
  • 9:30am: More test drive opportunities following the event

Meet our speaker: Dan Pierce

Dan Pierce manages environmental communications at Ford Motor Company.  In this role, he raises awareness for Ford’s Blueprint for Sustainability; the company’s plan to build great products, a strong business and a better world.  A major part of the company’s sustainability plan is the development of electric vehicles.

Since joining Ford, Pierce has been working with the product development teams on educating consumers on the five electrified vehicles Ford will launch over the next three years.  These vehicles include the Ford Transit Connect Electric (2010), Ford Focus Electric (2011), two next generation hybrid vehicles (2012) and a Plug-In Hybrid vehicle (2012).

Outside of electric vehicles, Pierce works closely with Ford researchers on the company’s efforts to use recycled or biomaterials materials within its vehicles.  Ford’s vehicles are more than 85 percent recyclable due to the use of soy foam in seat cushions as well as recycled threads and cloth inside the car.

A special thanks to Busboys and Poets, the OFFICIAL venue of Social Media Breakfast DC!

Busboys and Poets is a restaurant, bookstore, fair trade market and gathering place where people can discuss issues of social justice and peace. Each Busboys and Poets location should enhance the community — allowing us to bring together a diverse clientele reflective of the surrounding neighborhoods. Busboys and Poets creates an environment where shared conversations over food and drink allow the progressive, artistic and literary communities to dialogue, educate and interact. Follow them on Twitter and declare your love on Facebook.

Now, the moment you’ve all been waiting for…

Register for October 2010 Social Media Breakfast-DC: The role of electric vehicles in Ford's future in Washington, DC  on Eventbrite

Want to get more involved?

If you or your company is interested in sponsoring any one of our monthly breakfast events, please let us know. Email us at socialmediaclubDC [at] gmail [dot] com or send a tweet to @smcdc. Thank you in advance!