Posts Tagged ‘jess3’

A Blog About Blogging: Companies and Org’s Doin’ It Right

As users and lovers of social media, we often get caught up in all of the tools out there–Twitter, Facebook, or as of this week, Google+. But this month’s SMC-DC event was all about the often complex art of blogging. We were honored to be joined by Maggie McGary, Online Community and Social Media Manager at ASHAAmy Ganderson, Associate Director, Digital Marketing at The Nature ConservancySimon Owens, Director of PR at JESS3 and Alejandra Owens, Social Communications/Blog Managing Editor at AARP.
So here I go, attempting to implement some of their great tips…
  1. Create dynamic content. Blogs need to keep people’s attention and serve as a resource for lots of information in not a lot of space. The best way to do this is by including links, pictures, videos, whatever–whenever possible. Along with this, create dynamic content that’s the right fit for each of the outlets you share the blog post through. Or in other (Alejandra’s) words, “auto-feeds are just bad.” Don’t put on your Facebook the same blog teaser you put in a tweet–different audiences connect with different styled language, and when/if those audiences overlap, they’ll think it’s annoying that all your content is cookie-cutter.
  2. Lay some ground rules. Developed a  social media and blogging guidelines for your company. It will not only help later on down the line in terms of logistics, avoiding people saying things they shouldn’t, etc.–but will also help you to figure out what your goal is exactly with the blog and keep you in line with achieving it. If you need inspiration, check out AARP’s social media guidelines.
  3. Keep people coming back by offering them ‘themed’ content. So for example, at Cool Green Science at The Nature Conservancy, they have one post that goes out each morning with the top five must-read articles in environmentalism. They also have a Nature Photo of the Week. These kinds of themes not only make it easier to focus on putting out enough content, they also give people something to look forward to next time if they found that post valuable.
  4. Learn from some of the great’s–but also maintain your own unique voice. Along with the blogs by the panelists themselves, some others mentioned include: Ebay Ink , the OKCupid blog OKTrends, and Treehugger.
  5. Prepare for disappointment by keeping expectations low. Sometimes you can plan and plan, but the end product just isn’t what you were expecting. Expect that it may happen and never expect lots of views to your blog in its infancy. Even if your company possesses enough of a reputation to bring more eyes to your blog doesn’t mean they will stay to hang around and read it if it’s not very good…yet.
Like most things in life, the panelists seemed to always come back to the idea that blogging is about finding a balance. For instance, you’ve got to balance SEO-friendliness with unique, original content. Having blog posts that include the words people would use to find it is important–but you can’t always live on Google Insights, constantly making sure your blog post is SEO-friendly. You have to make sure it’s people-friendly too, and that it’s reflective of the author and interesting enough for the reader. As Simon points out, well-written content is the best SEO you can have, because the better it is, the more it will be shared and the more views it will get, making it rise higher in the search ranking jungle out there. And it is a jungle out there.
What company, nonprofit or agency blogs out there do you think are doin’ it right?

#CitizenGulf #DateAuction : Meet our eligible bachelors and bachelorettes!

#CitizenGulf National Day of Action is TOMORROW! And since everyone has been showing how big their hearts are by supporting  #CitizenGulf and making a difference for families in the Gulf, we ought to give those hearts a little something back…

Announcing the #CitizenGulf #DateAuction!

Featuring DC’s most eligible bachelors and bachelorettes! Bidding will start at $5 – not necessarily because our singles are worth that much, but because we want to make sure there’s no weird financial pressure involved so that everyone can have a good time.

All you have to do to bid is be there. The easiest way to do that is to click the button below.

Register for CitizenGulf DC: National Day of Action in Washington, DC  on Eventbrite

IMPORTANT NOTE: Please bring cash! We will have a form on-site to get contact information for auction bidders who wish to receive a tax-deductible receipt from Citizen Effect. After you’re done reading, we’ve embedded a map of ATMs located near Washington, DC, for your convenience, trust me… you’ll want to date these folks  😉

Looking forward to seeing you tomorrow! Thank you for your support!

Without further ado – Meet out bachelors and bachelorettes!!


Alison kicks ass and often takes names – but only in the form of Twitter handles. She bleeds red, not because it’s normal, but because she’s from Massachusetts and a wicked die-hard Red Sox fan. So if you prefer pinstripes, you shouldn’t bother bidding. Ok, well since this is for charity, Yankees fans can bid, but they have to pay double. When she’s not managing marketing and communications for GlobalGiving, Alison likes to perform improv and karaoke, but also likes to channel her inner Liz Lemon and watch primetime cable news and do crossword puzzles. Fair warning, your date will inevitably have its own hashtag and be livetweeted.


Sterling is 29 years old. He is 6ft tall, has black hair, dark brown eyes, and a smile that ­shines so bright, it does his name justice. He is a software engineer and senior consultant at Booz Allen Hamilton. He is well-versed in IT technologies including Java/Java EE, JSP, XML, XHTML, SQL, C++, PHP & MySQL, DB2, Microsoft: SharePoint Portal Server, ASP.NET, C# — and is looking for someone who can complement his analytical and coding skills. Sterling is fluent in binary code, but this Aries is even more fluent in the language of love.


Despite his Asian heritage Patrick wouldn’t call himself a Social Media ninja. This Boston native has a driver’s license says he’s 5’10” but insists he’s 5 feet, 10 and a half inches. Patrick is social media flack at New Media Strategies and is a writer for We Love DC. When he’s not winning over clients and readers he’s winning the hearts of patrons as a professional stage manager. Don’t worry however, this dark and handsome gentleman leaves drama at the door, he’s a lover- not a fighter after all.


Hailing originally from New Jersey, Genevieve lives in DC and is a public affairs specialist for the United States Mint. Just graduated with her Master’s from Georgetown this spring she has lots of time on her hands to shop for shoes, watch bad Vince Vaughn movies, and read the Sunday Washington Post. She likes a good bottle of Pinot Noir or an ice-cold Stoli martini after work or while cooking dinner for her friends…or anytime really. A soccer-player and a jock at heart, Genevieve loves to root for the hometown boys, the Caps, Nationals and DC United but left her football loyalty in Chicago with the Bears and Brian Urlacher. At 5’7″ with dark brown eyes, and brown curly hair, she has an infectious laugh that would fit in at any comedy club in DC. Having acquired her first bicycle without streamers, a flowered basket, or a banana seat she’s looking for a fellow foodie with whom she can explore DC’s bike trails and other undiscovered nooks and crannies.


Toby has been in the Advertising / Communication industry for more than five years. With a bachelor’s degree in Creative Advertising Art Direction from VCU, this creative renaissance man has worked with national accounts and local non-profits. He currently serves as Communications Director for a DC-based non-profit that teaches film-making to underserved youth as a means for them to tell their story. He likes a dirty goose martini after a long day, dislikes debbie-downers & nay-sayers, believes in magic, and has an affinity toward great typography.


Alex is the college boy you’ve always wanted. He’s a real American man, pursuing two degrees in marketing and communications at the prestigious American University right here in Washington, D.C. A true networker, Alex has built a reputation for his social media prowess and is well known for being one of the best-looking avatars in Twitter-feeds around the city. He’s looking for someone who can match his social nature and non-stop, outgoing and ambitious personality. His Klout score may be only 70, but in love he’s nothing less than a perfect 100.

I told you. To the ATM you go!

Register for CitizenGulf DC: National Day of Action in Washington, DC  on Eventbrite

Special thanks to our individual sponsors

Tracy Tran (@TracyTran)

Eric Johnson (@el_studio)

Jill Foster (@JillFoster)

Anne Eigeman (@aeindc)

Chris Abraham (@chrisabraham)

Thanks to #CitizenGulf local supporters

Check out the Oil Spill Browser Plug-in created by Jess3.

At any mention of BP, the word is blacked out and oil drips down.

Dan Morrison: The #CitizenGulf Story and National Day of Action on 8/25th

How did one blogger fact-finding trip lead to a full National Day of Action to help Gulf children and their families?

CitizenEffect‘s founder Dan Morrison shares the story and hope for helping out the Gulf region.  How can you help?  Attend great parties next week on 8/25th where your $10 fee (or more if you’d like!) goes toward helping the educational futures for children of Gulf fishing families.

Dan will be our featured speaker at CitizenGulf-DC! We hope you will be there to meet him in person, to have a great time, and to support this great cause! Click below to RSVP:

Register for CitizenGulf DC: National Day of Action in Washington, DC  on Eventbrite

Special thanks to original team  member of the CitizenGulf project, Jill Foster, for producing this video interview!

Thanks to #CitizenGulf local supporters

Check out the Oil Spill Browser Plug-in created by Jess3.

At any mention of BP, the word is blacked out and oil drips down.