Posts Tagged ‘dc’

A Blog About Blogging: Companies and Org’s Doin’ It Right

As users and lovers of social media, we often get caught up in all of the tools out there–Twitter, Facebook, or as of this week, Google+. But this month’s SMC-DC event was all about the often complex art of blogging. We were honored to be joined by Maggie McGary, Online Community and Social Media Manager at ASHAAmy Ganderson, Associate Director, Digital Marketing at The Nature ConservancySimon Owens, Director of PR at JESS3 and Alejandra Owens, Social Communications/Blog Managing Editor at AARP.
So here I go, attempting to implement some of their great tips…
  1. Create dynamic content. Blogs need to keep people’s attention and serve as a resource for lots of information in not a lot of space. The best way to do this is by including links, pictures, videos, whatever–whenever possible. Along with this, create dynamic content that’s the right fit for each of the outlets you share the blog post through. Or in other (Alejandra’s) words, “auto-feeds are just bad.” Don’t put on your Facebook the same blog teaser you put in a tweet–different audiences connect with different styled language, and when/if those audiences overlap, they’ll think it’s annoying that all your content is cookie-cutter.
  2. Lay some ground rules. Developed a  social media and blogging guidelines for your company. It will not only help later on down the line in terms of logistics, avoiding people saying things they shouldn’t, etc.–but will also help you to figure out what your goal is exactly with the blog and keep you in line with achieving it. If you need inspiration, check out AARP’s social media guidelines.
  3. Keep people coming back by offering them ‘themed’ content. So for example, at Cool Green Science at The Nature Conservancy, they have one post that goes out each morning with the top five must-read articles in environmentalism. They also have a Nature Photo of the Week. These kinds of themes not only make it easier to focus on putting out enough content, they also give people something to look forward to next time if they found that post valuable.
  4. Learn from some of the great’s–but also maintain your own unique voice. Along with the blogs by the panelists themselves, some others mentioned include: Ebay Ink , the OKCupid blog OKTrends, and Treehugger.
  5. Prepare for disappointment by keeping expectations low. Sometimes you can plan and plan, but the end product just isn’t what you were expecting. Expect that it may happen and never expect lots of views to your blog in its infancy. Even if your company possesses enough of a reputation to bring more eyes to your blog doesn’t mean they will stay to hang around and read it if it’s not very good…yet.
Like most things in life, the panelists seemed to always come back to the idea that blogging is about finding a balance. For instance, you’ve got to balance SEO-friendliness with unique, original content. Having blog posts that include the words people would use to find it is important–but you can’t always live on Google Insights, constantly making sure your blog post is SEO-friendly. You have to make sure it’s people-friendly too, and that it’s reflective of the author and interesting enough for the reader. As Simon points out, well-written content is the best SEO you can have, because the better it is, the more it will be shared and the more views it will get, making it rise higher in the search ranking jungle out there. And it is a jungle out there.
What company, nonprofit or agency blogs out there do you think are doin’ it right?

BlogWell: How Big Brands Use Social Media

ConAgra Foods, US Navy, UnitedHealth Group, IRS, Delta Air Lines, National Association of REALTORS, Discovery Communications, and USA TODAY will share case studies in corporate social media at BlogWell DC: How Big Brands Use Social Media on May 4 in Washington, DC. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal – all in one afternoon, for just $250. Get practical, how-to advice on creating great content, earning management buy-in, training employees, engaging fans, and keeping everything ethical and legal. Presented by GasPedal and Apply the code SMCDCSENTME to get 20% off your registration.

To register, please visit:

Event Recap: Get Geeky: Smart Social Networking

Guest post by: Liz Glomb, DC Events Committee Member

Having to compete with multiple other networking events on the same evening, it was great to see that a large group of people decided to attend the Get Geeky: Smart Social Networking SMCDC event at Porter Novelli DC on February 23, 2011. People were greeted with a warm welcome by Porter Novelli, a fantastic and yummy spread of food, and top notch panelists.

The speakers for the event included Frank Gruber (@FrankGruber, CEO & Co-founder of TechCocktail), Shana Glickfield (@dcconcierge, Partner at Beekeeper Group), and Shonali Burke (@shonali, Principal at Shonali Burke Consulting) and was moderated by Alexander Howard (@digiphile, Govt 2.0 Correspondent for O’Reilly Media).

The topic for the event was centered around how to network in the digital age using various social networking platforms and how to turn an online relationship into a business or job opportunity. Other topics that were discussed included how to manage your offline and online activity as well as the pros and cons of having your personality reflected in your online image. 

The panel brought up many interesting points, and after 2-hours intense discussions and tweets, here were some of the highlights:

  • The Line between offline and online is becoming thinner, so you have two choices: wall up completely or be social.
  • Your relationships that form online can affect you offline (and vice versa)
  • Always be curious (Frank Gruber)
  • You don’t always have to be serious (Frank Gruber)
  • You are still a person, so use your personality
  • Don’t have a personality? Learn to behave (Shonali Burke)
  • Don’t ignore opportunities i other social media channels

And that’s the recap for the Get Geeky: Smart Social Networking SMCDC. MANY thanks to Porter Novelli DC for allowing us to use their space for the event and for the delicious food and refreshments. Another thank you goes out to our awesome moderator and panelists for their great content, interactions, and humor. For more information about the Social Media Club DC and other events, please follow the conversation on Twitter (@smcdc) and “like” us on Facebook.

A special #SMCDC event: Annie Stela concert at Busboys and Poets on 10/28 to support education in Africa

They say social media can be used for social good.
They say music is good for the soul.
Doing good is generally known to be good for the soul.
Get ready to feel ALL sorts of good, everywhere.

Join is for an event of social media, musical, and philanthropic proportions.
MIND BLOW. A true social media story…

SMCDC  —> Annie Stela in concert —> at Busboys and Poets   —> to support Citizen Effect’s education project

Come out for a night of music when Annie Stela comes to DC to perform on Thursday, October 28th! She’ll be doing a one-night performance at Busboys and Poets at 5th and K St. NW at 9:00 PM. You’ll have the opportunity to hear some of Annie’s work and get a chance to win a signed copy of her CDs AND win free Citizen Effect T-shirts!

Register for Join us for a special Social Media Club-DC event in October:  Annie Stela at Busboys and Poets in Washington, DC  on Eventbrite

The social media story

Through the power of her website and blog, Annie reached out to fans to ask if they wanted her to come to their city to play at their house for their group of friends. Our very own SMCDC leadership member, @Mike_Kohn — a big Annie Stela fan — wrote Annie and asked her to come to DC. And the rest, as they say, is history. Instead of keeping Annie to himself; however, Mike is sharing her with SMCDC and all of DC for that matter a true social media man.

The Annie Stela story

After a childhood spent writing poems and songs in quiet suburban Michigan, Annie Stela moved to LA at the age of 22. She got a hard core-case of mono and some serious culture shock – but once she recovered, she was signed to Capitol Records. She recorded her debut full-length record, Fool, with producer Bill Bottrell (Sheryl Crow, Shelby Lynne) and, after fear over her label’s stability, released it independently on iTunes in early 2008. Influenced by artists like Billy Joel, Ben Folds Five, and Tori Amos, Fool chronicles Annie’s journey from Michigan to LA and, as such, from childhood to adulthood. After touring with artists like Joseph Arthur, Ron Sexsmith, and Bright Eyes, she later released Little House and Hard City.

Tickets are only $5 (that’s less than a lot of phone apps!), which will go to support education for HIV-affected youth in Rwanda as part of a Citizen Effect project.

Register for Join us for a special Social Media Club-DC event in October:  Annie Stela at Busboys and Poets in Washington, DC  on Eventbrite

The Citizen Effect: Education in Rwanda Story

The majority of youth in the Kirehe and Kayonza districts of Eastern Province, Rwanda, live in extreme poverty and are not able to enjoy their right to an education. The most vulnerable youth are those that are HIV-affected, a large portion of whom are orphans. They have the greatest chance of not receiving secondary schooling or proper HIV treatment.

The FACE AIDS 2010 Back to School Campaign aims to raise funds to send HIV-affected Rwandan youth to secondary school. The Back to School Campaign has the potential to help up to 656 students. By joining the campaign, you are standing in solidarity with HIV-affected students in Rwanda, ensuring that they can enjoy the same right to an education as you do.

Register for Join us for a special Social Media Club-DC event in October:  Annie Stela at Busboys and Poets in Washington, DC  on Eventbrite

A special thanks to Busboys and Poets!

Busboys and Poets is a restaurant, bookstore, fair trade market and gathering place where people can discuss issues of social justice and peace. Each Busboys and Poets location should enhance the community — allowing us to bring together a diverse clientele reflective of the surrounding neighborhoods. Busboys and Poets creates an environment where shared conversations over food and drink allow the progressive, artistic and literary communities to dialogue, educate and interact. Follow them on Twitter and declare your love on Facebook.

#CitizenGulf #DateAuction : Meet our eligible bachelors and bachelorettes!

#CitizenGulf National Day of Action is TOMORROW! And since everyone has been showing how big their hearts are by supporting  #CitizenGulf and making a difference for families in the Gulf, we ought to give those hearts a little something back…

Announcing the #CitizenGulf #DateAuction!

Featuring DC’s most eligible bachelors and bachelorettes! Bidding will start at $5 – not necessarily because our singles are worth that much, but because we want to make sure there’s no weird financial pressure involved so that everyone can have a good time.

All you have to do to bid is be there. The easiest way to do that is to click the button below.

Register for CitizenGulf DC: National Day of Action in Washington, DC  on Eventbrite

IMPORTANT NOTE: Please bring cash! We will have a form on-site to get contact information for auction bidders who wish to receive a tax-deductible receipt from Citizen Effect. After you’re done reading, we’ve embedded a map of ATMs located near Washington, DC, for your convenience, trust me… you’ll want to date these folks  😉

Looking forward to seeing you tomorrow! Thank you for your support!

Without further ado – Meet out bachelors and bachelorettes!!


Alison kicks ass and often takes names – but only in the form of Twitter handles. She bleeds red, not because it’s normal, but because she’s from Massachusetts and a wicked die-hard Red Sox fan. So if you prefer pinstripes, you shouldn’t bother bidding. Ok, well since this is for charity, Yankees fans can bid, but they have to pay double. When she’s not managing marketing and communications for GlobalGiving, Alison likes to perform improv and karaoke, but also likes to channel her inner Liz Lemon and watch primetime cable news and do crossword puzzles. Fair warning, your date will inevitably have its own hashtag and be livetweeted.


Sterling is 29 years old. He is 6ft tall, has black hair, dark brown eyes, and a smile that ­shines so bright, it does his name justice. He is a software engineer and senior consultant at Booz Allen Hamilton. He is well-versed in IT technologies including Java/Java EE, JSP, XML, XHTML, SQL, C++, PHP & MySQL, DB2, Microsoft: SharePoint Portal Server, ASP.NET, C# — and is looking for someone who can complement his analytical and coding skills. Sterling is fluent in binary code, but this Aries is even more fluent in the language of love.


Despite his Asian heritage Patrick wouldn’t call himself a Social Media ninja. This Boston native has a driver’s license says he’s 5’10” but insists he’s 5 feet, 10 and a half inches. Patrick is social media flack at New Media Strategies and is a writer for We Love DC. When he’s not winning over clients and readers he’s winning the hearts of patrons as a professional stage manager. Don’t worry however, this dark and handsome gentleman leaves drama at the door, he’s a lover- not a fighter after all.


Hailing originally from New Jersey, Genevieve lives in DC and is a public affairs specialist for the United States Mint. Just graduated with her Master’s from Georgetown this spring she has lots of time on her hands to shop for shoes, watch bad Vince Vaughn movies, and read the Sunday Washington Post. She likes a good bottle of Pinot Noir or an ice-cold Stoli martini after work or while cooking dinner for her friends…or anytime really. A soccer-player and a jock at heart, Genevieve loves to root for the hometown boys, the Caps, Nationals and DC United but left her football loyalty in Chicago with the Bears and Brian Urlacher. At 5’7″ with dark brown eyes, and brown curly hair, she has an infectious laugh that would fit in at any comedy club in DC. Having acquired her first bicycle without streamers, a flowered basket, or a banana seat she’s looking for a fellow foodie with whom she can explore DC’s bike trails and other undiscovered nooks and crannies.


Toby has been in the Advertising / Communication industry for more than five years. With a bachelor’s degree in Creative Advertising Art Direction from VCU, this creative renaissance man has worked with national accounts and local non-profits. He currently serves as Communications Director for a DC-based non-profit that teaches film-making to underserved youth as a means for them to tell their story. He likes a dirty goose martini after a long day, dislikes debbie-downers & nay-sayers, believes in magic, and has an affinity toward great typography.


Alex is the college boy you’ve always wanted. He’s a real American man, pursuing two degrees in marketing and communications at the prestigious American University right here in Washington, D.C. A true networker, Alex has built a reputation for his social media prowess and is well known for being one of the best-looking avatars in Twitter-feeds around the city. He’s looking for someone who can match his social nature and non-stop, outgoing and ambitious personality. His Klout score may be only 70, but in love he’s nothing less than a perfect 100.

I told you. To the ATM you go!

Register for CitizenGulf DC: National Day of Action in Washington, DC  on Eventbrite

Special thanks to our individual sponsors

Tracy Tran (@TracyTran)

Eric Johnson (@el_studio)

Jill Foster (@JillFoster)

Anne Eigeman (@aeindc)

Chris Abraham (@chrisabraham)

Thanks to #CitizenGulf local supporters

Check out the Oil Spill Browser Plug-in created by Jess3.

At any mention of BP, the word is blacked out and oil drips down.

August heating up: #SMCDC Happy hour and #CitizenGulf-DC are right around the corner!

You know how August was supposed to be the month Social Media Club-DC was going to slow things down to cool off (literally), review new leadership team applications, and plan for the upcoming year? No way. There are too many good things going on that we are excited about. And here we go!

Celebrating new SMCDC officers, August 18

BIG thanks to everyone who applied to be part of SMC-DC leadership. We are currently reviewing applications and placing folks in positions we think will shine and help our community. We will send congratulations out to team members this week and formally announce the 2010-2011 leadership team next week. to celebrate, you are cordially invited to happy hour on August 18 to mix and mingle with our new team! Save the date and stay tuned for more details, but the event will be held in DC proper, probably Chinatown or downtown. If you would like to sponsor this event, please contact us at socialmediaclubdc [at]

Raising funds for Gulf families with CitizenEffect, August 25

We are also proud to announce that Social Media Club-DC has joined Citizen Effect’s CitizenGulf project on it’s National Day of Action — August 25 in alignment with the week of the fifth anniversary of Hurricane Katrina. The benefit — to be promoted by Gulf Coast Benefit — seeks to help fishing families find a new, more sustainable future by providing education resources for their children.

Social Media Club very much supports the project, which will take place in cities from Honolulu all the way to New York. Please join us for our event in DC at Busboys and Poets (5th & K, NW). In honor of New Orleans, we’re jazzing it up — literally! We hope you’ll be there to support this great cause and for the good times à la Mardi Gras 🙂 Please click here to RSVP and help us spread the word!

If you or your company is interested in supporting this great cause by sponsoring our CitizenGulf event, please register for the appropriate level and we’ll get in touch with you to add your logo or an image/link to your blog on our Eventbrite page and other promotions. Thank you in advance!

Register for CitizenGulf DC: National Day of Action in Washington, DC  on Eventbrite

See you all on August 18 and 25!

Image Credit: CitizenGulf and Flower Art Garden

Special thanks to #CitizenGulf local supporters

July 2010 Social Media Breakfast-DC: Meet the speakers!

Even though there are two “i”s in “social media,” teamwork is the only way to run an effective social media campaign. Join us for breakfast to hear our speakers talk about cross-departmental work and share tips on how everyone, from any department, can learn to just get along and work towards the common good.

Meet our speakers! Who, this month, will share great ideas for how public relations, human resources, finance, accounting, marketing, etc. can join forces in order to produce more cohesive and successful digital campaigns and lead other organizational social media initiatives in a more collaborative way.

See you at Busboys and Poets (14th and V — U Street Metro) on TUESDAY, July 20, 2010 at 8:30am.

Register for Social Media Breakfast DC -- May2010 in Washington, DC   on Eventbrite

Meet the speakers

Mike Kohn, LEED Green Associate, SmithGroup, @mike_kohn

Mike Kohn is successfully straddling the lines of HR, Marketing and PR at SmithGroup, a national architecture and engineering firm. A graduate of The George Washington University, Mike began working in the HR field and unofficially became a key Social Media Advocate/Enthusiast for his firm. Combining his love of human resources and his unabashed zeal for social media, he co-authored social media guidelines for his firm and helped to create and launch a Facebook fan page for SmithGroup while tweeting activities about the firm from his personal account, @mike_kohn. You can also read his blog, The HR Intern.

Brian Reilly, CPSM, SmithGroup, @reillybri

Brian Reilly is a Marketing Manager at SmithGroup, a national architecture and engineering firm, where he leads the company’s client development, marketing and PR efforts. With over fifteen years of experience, Brian has a broad interest in emerging social media opportunities for business. He has degrees from Salisbury University and the University of Maryland, and an MBA from the École nationale des ponts et chaussées in Paris where he spent three years cruising the Seine and walking the Champs-Élysées. Brian lives in Takoma Park, MD with his wife Jennifer and three children. He enjoys vegetable gardening, bicycling and ultimate frisbee. He blogs at 100percentoverhead.comand can be found on Twitter @reillybri.

Erin C. Orr, CPSM, FOX Architects, LLC, @ErinOrr

Erin Orr is the Marketing Director at FOX Architects. With a Bachelor’s Degree in Communications from Marymount University, Erin has over 10 years of experience under her belt exclusively in the Architecture/Engineering/Construction (A/E/C) industry. She has achieved the Certified Professional Services Marketer denotation and has earned 18 marketing awards at both the local and national level. With a traditional communications background she has actively engaged in digital space and served as a social media advisor for her firm, industry associations, and professionals. With her unruly obsession with social media she is actively working to build awareness and education in the A/E/C industry. These efforts include hands-on educational seminars, speaking engagements, and social media strategy and execution.

A special thanks to Busboys and Poets, the OFFICIAL venue of Social Media Breakfast DC!

Busboys and Poets is a restaurant, bookstore, fair trade market and gathering place where people can discuss issues of social justice and peace. Each Busboys and Poets location should enhance the community — allowing us to bring together a diverse clientele reflective of the surrounding neighborhoods. Busboys and Poets creates an environment where shared conversations over food and drink allow the progressive, artistic and literary communities to dialogue, educate and interact. Follow them on Twitter and declare your love on Facebook.

Now, the moment you’ve all been waiting for…

Register for Social Media Breakfast DC -- May2010 in Washington, DC  on Eventbrite

Want to get more involved?

Register as a “Head of Table”! Essentially, you will be volunteering to ignite conversation at your table and let others pick your brain during the Breakfast. Don’t worry, we don’t mean this literally. Heads of Table get 50 % off!

If you or your company is interested in sponsoring any one of our monthly breakfast events, please let us know. Email us at socialmediaclubDC [at] gmail [dot] com or send a tweet to @smcdc. Thank you in advance!